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The second period we will bring you about retained value analysis of the characteristics of interpretation and application of scenario analysis, help you to increase the rate of retained, makes the users prefer the application,
In nearly a decade in a wave of the Internet, all kinds of new APP emerge in endlessly, in order to new, GeChang products, operating classmates changing dazzling style, subsidy wars, viral marketing, fission posters, ones H5, spell group bargaining, Digital marketing... .

Is in new users, activate the up and down, but is a very common phenomenon, very not easy to pull the new users, haven't produce purchase is lost, as trade promotion, CPC/CPD/CPT/CPM rising prices, rising costs for guest, the value of the retained more and more highlights, a certain extent, retained a far more important than a guest, a good product with a valid user retention strategy, is the long-term user participation, the necessary condition of active and profitable new did not retained is equal to draw water with a sieve!

a, what the user is left?
User retention is to measure the user viscosity, the important way of activity retention rates usually refers to the proportion of some user specified behavior again, keep analysis, can help determine product to users continue to appeal, in addition, when the product iteration launched a new feature or has carried out a certain operation activities, also can through the analysis on the effects of retained, and from the macro grasp user positioning product life cycle length and optimizing direction,

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Learning how to learn

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Increase knowledge!!

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Thank you very good study