Network promotion, is also a result oriented, so before the promotion, we do a good job in promoting localization, we want to be the result of what is it? Brand and product exposure, word of mouth publicity, or bring effective traffic and order... , and then around the results for each promotion, such as we hope each month can improve our brand on zhihu exposure and prestige, it should be according to the brand essence, and the user habit, subdivided into a week every month to provide much valuable information, then the recommendations on how to take advantage of zhihu rules, increase the recommendation to the brand information, actually a lot of acquaintances answer is very good, but how much we can draw lessons from, also want to see our own brand and marketing personnel to promote thinking, if you want to secure promotion effect, our own extension workers must according to their own situation, studies the relevant channels to promote the rule, this aspect we can draw lessons from the case, more learning books, promotion platform of the white paper, etc.,