1. Precise target groups positioning

If Cupid's arrows without god to our hearts, then love will never be able to come, accurate target positioning is required us to small and medium enterprises on the market operation, dares to give up some consumers, sacrifice some irrelevant sales, their target audience for positioning, to win the competition advantage, so, is as real as god arrow shot to the heart of love,

Millet precise target population "fans", do a high-performance enthusiasts lovers phone positioning, seem small users, is our China's "fans" target groups or small, if the use of most of today's small and medium-sized enterprises to consider the operation of the conventional thinking, millet orientation is too narrow, in fact, when many mobile phone brands have to sell at millet has achieved millions of sales, this it serves to show the power of accurate target positioning,

Why do you want to locate? Our small and medium-sized enterprises (smes) often don't understand, not for positioning and orientation, but we are now facing the market competition is too fierce, must be done by positioning to display, otherwise we latecomers, or weak won't get the chance of survival, when we are yearning for small and medium-sized enterprise winner-take-all, like big companies will find their appetite is not so big, even large enterprises, over time, expand their target population, as well as punished by the markets,

Once that's mobile phone leader nokia, let oneself target positioning precision, the results are becoming more and more popular, a siege of crisis, many people think okefenokee defeated failure lies in the innovation of the apple smartphone, this is just one side, or, as much through innovation of small and medium-sized enterprises (smes) are enough to grow up, on the contrary, nokia lost the key to strategic positioning, failed to see the market competition is intense, especially the trend of the development of the smart phone, position precision target population and a few hundred dollars when the product of a brand and the design of thousands of yuan, difference between each other up to several thousand dollars, target groups will appear the consumption choices of drift, when the target population began to desert the brand product, the brand will fall into the predicament of the trouble,

In popular enterprise managers like "small and medium-sized enterprise how to build brand" wrote: "lose accurate target positioning, brand like behind the lost lamb, waiting for the arrival is a Wolf in sheep's clothing... "

2. The traditional sales model

Without a good sales model, the product will remain in his own hand, sales model determines the product's sale, our small and medium-sized enterprises must choose your own sales model, develop products suitable for their best selling channel, Internet sales phone way already exists, but there is no mobile phone brand abandoned the traditional offline sales model, lei jun, founder of courage and boldness, also a sign of millet millet overturn traditional sale only in Internet sales, focusing it paid off, quickly broke through the 3 million mark,

In fact, the traditional sales model already exists, dell computers create a "direct selling computer" with millet sales model have the same effect, given the dell in student's dormitory pioneered the sales model, might even be too late to wear clothes when answering the phone, to today's brilliant achievements dell,

Subvert the traditional sales mode on the Internet, mobile phone, can save a lot of promotion cost, so as to benefit to the customer, here to remind of small and medium-sized enterprises, our sales model is too broad, and let the pathways have no potential energy, not only increase the operating costs, more terrible is few sales, to have lost the business competition,

A true test of millet and lei jun is yet to come, namely the Internet sales model matures, there will be a follower, or by the sales pressure, millet and lei jun is tolerance for solitude, whether to offline, still remains to be seen,

3. Associated with the strong halo effect

Stand with the giant, even if no big giant, as will cause enough attention, our small and medium-sized enterprises should learn to link the strong, to borrow the halo effect to add your own brand of the strong influence,

Millet product launches, there seems to be similar to the apple product launches conference, each style is "hail to the apple and jobs" conference, although millet conference can also promote innovation, but associated with the strong apple halo effect, achieving the target of millet of publicity, possible, lei jun heart dreams of doing "apple second", or Chinese apple,

Associated the halo effect to promote the strong brand influence, this is our small and medium-sized enterprises, by the halo effect, the strong associated use either we too packing results self-defeating, or no connection strategy, make the emphasis of the association to find north, that we should not only learn from lei jun of millet, and more to study the connotation, is the real know using associated the halo effect of the strong emphasis,

Millet in the future, of course, in the face of competition is becoming more and more risky, especially for strategic implementation, this is our in-depth enterprise operation of the profound experience personally, once the strategy implementation of the perfect, I think millet win is very big still, might grow into a real "rice", because, millet, or our other small and medium-sized enterprises, we China is also lack of apple's "rice", need more growth out of apple as the world's most valuable "rice", wen: xiao-ping liang according to: the value of China