There are many types of coupons on the way, this article USES is active page send stamps in this form,

One, to create a coupon

Coupons is the combination of a set of rules, create a coupon is the first step on the coupon system design, mainly has the following several parts: basic information, preferential type, scope, validity period etc,

Basic information
1.
Including coupon name, number, coupons can overlay, brought the number of sheets per person, whether or not and other promotions used at the same time (priority), using rules, etc.,

2. Discount type

Preferential type according to the company actual situation to design and user groups, mainly has full, knock, discount coupons or coupon codes, full reduction, reduction, coupon belongs to private discount, can only be used individual account; Promo code belongs to a total of stamps, for users with exchange yards and exchange,

3. Use the

Use coupons user types using coupons, commodity type, order type, the user types generally refers to whether the distinction between new and old users, different levels of users; Commodity type refers to which area, which category of goods can be used; How many yuan can use order refers to order full, with how many pieces can be used.

4. The period of validity

Validity period generally has two kinds:

The validity of the fixed, set a time period;

Set a number of effective, such as: 30 days, usually from within 30 days from the date of receive effective,

In most cases will choose the second, increase the sense of urgency, promote the user orders, coupons because of amount, usually need to financial examination and approval, a coupon ID generated after financial examination and approval, to this, the basic rule of coupons probably up, of course these are only the most basic rules, and an actual business combination,





Second, create activities

Create coupons is the combination of a series of rules, usually also need a page activity, activity page can put a coupon, also can put more than one, specific business needs,





An activity usually include basic information and sharing Settings, such as

Basic information
1.
Images including name of the activity, activity time, activity, activity state and rules, etc.,

Activities need to upload images and the designer's design is strong, if the active page is the user complete custom, you need to develop a custom configuration page; If only activities head figure and some custom rules, activity head figure and rules you will need to upload pictures to (usually by the UI design),

Coupons area because of the involved immediately the use of "link to jump (from create coupons for URL redirect path), the style is usually written in the development environment, but can modify the copy, font, color, etc., if the coupons to users to click on" receive ", is also need to get successful page,

Activity state can be divided into did not start, and end, list the activity state and new pages, list page state is a new page of "online" or "offline" joint decision and activity time,

It is important to note: already sent out coupons, even if the corresponding activity is over, but as long as is, for the period of validity of the coupons can be used normally,

Instance design:





Activities are created to list page, at the same time generate an active link, the next step is for the activity associated generated before coupons,

Instance design:





Click card voucher configured for activities add coupons,

Instance design:





To this, the activities associated with coupon is complete, the next coupon delivery and use,

Three, coupons on the

Users get the coupons there are many kinds of channels, mainly has the following kinds:

New registration: in many applications, new registered users will get a coupon, for promoting the transformation of the new user's order,

Members receive: similar to the hungry, have become a member of 20 yuan threshold red envelopes,

Invited to send coupons: invite friends can get how much worth of coupons, send coupons: legal holidays or special holiday, such as double tenth promotion section, in the form of active page to the user, and the stamps (I was responsible for coupon needs adopt the form of coupons),

Share send coupons: similar to the hungry, after users under the single share coupons in the circle of friends or WeChat friends, other users click,

Active trigger: through text messages to inform the user have coupons delivered, messages can be enclosed in the preferential benefit product link, help, or using a push to remind users,

Note this way send coupons will cause bother to user, so pay attention to the frequency and time send vouchers, active trigger to stimulate more users, wake up the sleeping users,

Four, users receive

There are two ways to get the user to receive: straight collar and click to receive,

Straight collar should not require users to click on "receive" button, into the coupon page, coupons into personal accounts automatically, the system automatically, common in active page or new open application scenarios,

Click to get just as its name implies is require users to click on the "receive" button, coupons will fall into personal accounts,

Is usually accompanied by a receiving notification messages, such as SMS, WeChat, public notification system and marketing system to get through,





Five, the user use the

In order to fill in page, the system will default to give coupons, the largest amount of the same priority use expired coupons first, the user can also choose whether to use a coupon or other coupons are available, and it is important to note: in the coupon list page, reached the current order of the total value of the coupon to use, do not use other coupons grey not optional, on the show,

Instance design:









Six, coupons return

Coupons return depends on the specific scenario, generally have the following kinds:

User orders did not pay, cancel the order, coupons can be refunded;

Merchants in the case of unfinished order, a refund operation, the coupons can be refunded;

Users to place the order after payment, apply for a refund, coupons are not refundable,

Seven, data analysis,

Data analysis is used for the user to receive, coupons for data statistics, and view the activity effect, how much cost and how much conversion,

The following provides several statistical dimension, only supplies the reference:

Collect rate:/coupons issued coupons to get total amount;

Usage: use coupons have total/coupons have receive total amount;

Offer total amount: use the coupon discount total amount;

With ticket sales: use the coupon payment order total amount;

Offer total amount: use the coupon payment order number;

Cost effectiveness:/total amount discount ticket sales;

Pen with coupons unit price: with ticket sales/use the coupon payment order number;

Pull the new number: to get a coupon users, marked as a new user/total number of subscribers,

Coupons state can be divided into: to use, have been used, expired, cancelled,

After users receive coupons, coupons is in a state to use;

After successful use coupons state into a has been used.

Not use the coupons in the period of validity state into a expired.

Refund coupons status to cancelled,

Instance design:





Conclusion
You can see, in every prototype under the figure I mention specific depends on the business, because any product design starting point, is all business, is in dealing with business, although have something in common between business and the business, but from the design of business doesn't make any sense,

So all the archetype figure in this article are only for your reference and cannot be used directly, depending on the company's business,